Korean blockchain firm BPMG has strengthened its long-term technique with the announcement it’s specializing in integrating web3 mechanics into present titles with established participant communities, not launching new token-native video games.
The corporate is trying to keep away from one in every of blockchain gaming’s persistent issues: the cold-start problem of constructing new video games, new communities and new token economies concurrently.
Moderately than making an attempt to create fully new web3-native titles from scratch, BPMG is leaning into video games that have already got scale, retention and recognisable IP.
Its gaming subsidiary Blomics operates a portfolio that features Cooking Journey, often known as Chef Tycoon, which has surpassed 30 million cumulative world downloads, and Tales Runner, a long-running on-line racing recreation with round 36 million world customers. The portfolio additionally consists of the Korean artillery shooter franchise Fortress 3 Blue and MMORPGs EOS RED and EOS BLACK.
BPMG’s thesis is easy. If blockchain gaming is to succeed in mainstream gamers, it might be more practical so as to add web3 participation layers to video games folks already know and play than to ask customers emigrate into fully new crypto-first experiences.
The corporate is doing this by way of POPLUS, its web3 group platform, and GHUB, its ecosystem utility token.
POPLUS is designed as a tokenized social and participation layer, permitting customers to earn rewards by way of gameplay exercise, content material creation, group engagement and peer interplay. GHUB sits on the centre of this technique because the platform’s core utility token.
Importantly, BPMG says it’s not attempting to revamp its video games round token economies. As a substitute, the strategy is to combine blockchain participation options into present live-service ecosystems, the place participant behaviour, social patterns and retention curves are already understood.
The corporate has additionally constructed POPLUS round a multi-chain infrastructure technique. Supported networks and interoperability companions embrace Base, Kaia, Soneium, Scroll and LayerZero. The goal is to cut back onboarding friction and provides the platform flexibility throughout totally different blockchain ecosystems.
The query now’s whether or not BPMG can use blockchain participation programs to enhance each day exercise, retention and ecosystem engagement with out disrupting the gameplay loops present gamers already worth.
If it may well, its mannequin could provide a sensible blueprint for extending mature web2 recreation IP by way of web3 infrastructure somewhat than changing it outright.
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