G2, one of many world’s main leisure and esports manufacturers, immediately declares Pores and skin.Membership, a Counter-Strike-focused group platform, because the official pores and skin accomplice for its Counter-Strike 2 (CS2) crew, dropped at life throughout crew jerseys, content material, and dwell experiences.
As a part of the partnership, Pores and skin.Membership will characteristic on G2’s CS2 crew jersey as an official accomplice, alongside outstanding brand placement throughout G2’s social channels and integration inside content material collection all year long. The collaboration may even embody a collection of in-person activations, extending past digital channels into dwell moments.
Constructing on its place as some of the iconic groups in Counter-Strike, G2 continues to broaden its presence throughout aggressive play and fan-driven content material, connecting with audiences by means of efficiency, persona, and tradition. This subsequent chapter, supported by companions like Pores and skin.Membership, brings followers nearer to the motion by means of new experiences.
With over 30 million followers worldwide, G2 has set the usual for revolutionary storytelling that blends esports, tradition, and way of life, increasing into artistic ventures together with its sell-out anime collaboration with Solo Leveling, its personal webtoon Pink Aura, and partnerships with manufacturers corresponding to Pink Bull and Herman Miller, in addition to getting into conventional sports activities by means of Gerard Piqué’s Kings League.
“Partnering with Pores and skin.Membership marks an thrilling step ahead for our G2 CS crew,” mentioned Alban Dechelotte, CEO of G2. “We’re at all times seeking to work with manufacturers that genuinely perceive the Counter-Strike group, and Pores and skin.Membership brings each ardour and innovation to the area. Collectively, we intention to create partaking experiences for followers whereas persevering with to push the aggressive ambitions of our roster.”
“At Pores and skin.Membership, we’re centered on creating experiences that deliver the Counter-Strike group nearer collectively,” mentioned Dan Tar, CMO of Pores and skin.Membership. “Collaborating with G2 permits us to work alongside some of the iconic groups in esports and ship new methods for followers to interact. Drive, Love, Counter-Strike!”
Source link
