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NLC event organiser Leagues Media and international media company community Mindshare have introduced Samsung as the most recent associate for the Northern League of Legends Championship (NLC).
Samsung is on board because the official Monitor & Reminiscence Class Sponsor of the NLC, the premier Riot-backed League of Legends competitors in Northern Europe.
“The partnership follows a record-breaking NLC Winter 2025 Break up that didn’t simply exceed viewership benchmarks — it reshaped the notion of what a regional league may be,” learn an NLC press launch. “A sold-out finals enviornment, a historic victory on the worldwide stage, and a quickly rising viewers have positioned the NLC not as a challenger, however as a frontrunner.”
“In only a few seasons, the NLC has gone from regional competitors to worldwide headline — not solely in numbers, however in narrative. The Winter Break up noticed unprecedented progress, each in attain and relevance, with NLC now ranked among the many high 5 League of Legends tournaments on the planet by peak viewership in 2025.
“Its champions, Los Ratones, didn’t simply win the league — they went on to assert the EMEA Masters title, a primary in NLC historical past.
“This partnership confirms what the trade is beginning to realise: the Northern area is not a aspect market — it’s a strategic entrance in aggressive gaming.”
NLC press launch
By way of gaming-focused merchandise, Samsung’s Odyssey OLED screens are focusing on the high-performance gaming sector.
“It speaks volumes {that a} model like Samsung sees the worth in what the NLC represents. It’s a powerful sign that this house issues — and that the NLC has turn into a platform value investing in,” added Max Grimborg, Chief Industrial Officer at Leagues Media.
“NLC is on an thrilling progress journey and has already managed to achieve a big a part of the gaming target market — an viewers we wish to join with by means of Samsung’s modern merchandise. It’s additionally thrilling to assist one thing that helps put the area on the worldwide gaming map,” stated Samuel Runge, Media Supervisor at Mindshare.
Earlier this yr, NLC introduced a naming rights sponsorship cope with chair model Arozzi.
Dom is an award-winning author and finalist of the Esports Journalist of the 12 months 2023 award. He graduated from Bournemouth College with a 2:1 diploma in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller within the late ’80s, he has written for a spread of publications together with GamesTM, Nintendo Official Journal, trade publication MCV and others. He labored as head of content material for the British Esports Federation up till February 2021, when he stepped again to work full-time on Esports Information UK and supply esports consultancy and freelance companies. Notice: Dom nonetheless produces the British Esports publication on a contract foundation, so our protection of British Esports is at all times stored easy – normally simply overlaying the occasional press launch – due to this battle of curiosity.
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