The pinnacle of Take-Two Interactive‘s AI workforce has seemingly been laid off, together with an undisclosed variety of different workers engaged on leveraging AI on the firm that owns Rockstar Video games, 2K, and Zynga. The reorg comes regardless of CEO Strauss Zelnick saying the parent-publisher is “actively embracing generative AI.”
“It’s really disappointing that I’ve to share with you that my time with T2 – and that of my workforce – has come to an finish,” Luke Dicken, who grew to become Take-Two’s head of AI in early 2025 after a decade at Zynga, wrote on LinkedIn on Thursday. He added, “We’ve been creating innovative expertise to help recreation improvement now for 7 years. These of us know the right way to match innovation and novel drawback fixing approaches with robust product design chops to create techniques that empower folks all through the event workflow.”
A lot of Take-Two’s AI workforce seems to have been established out of Zynga’s current utilized AI division. Take-Two acquired the cell gaming firm in 2022 for $12.7 billion however the partnership has struggled to generate new hits. Many business colleagues of Dicken’s shared their shock on the information of the layoffs.
Take-Two declined to remark.
Final month, the corporate tried to distance itself from instruments like Google’s Genie after its inventory value took successful from traders involved that generative AI would enable anybody to make world class video games with out large improvement groups. “Genie is early in its iteration at this level and making an attempt to make a comparability to a recreation engine is simply actually—they’re not even in the identical ballpark. Genie will not be a recreation engine,” Take-Two president Karl Slatoff stated on the time.
Whereas CEO Straus Zelnick has repeatedly poured chilly water on the concept that genAI may make the following Grand Theft Auto, he lately confirmed the corporate is all in on exploring the right way to incorporate the expertise into recreation improvement. “Because it occurs now, we’re actively embracing generative AI, he stated throughout a current investor name. “We’ve tons of of pilots and implementations throughout our firm, together with with our studios, and we’re seeing alternatives to drive efficiencies, cut back prices, and create the chance to do what digital expertise has at all times allowed, which is, mundane duties turn out to be simpler and fewer related, which frees up our creators to do the extra fascinating duties of constructing excellent leisure.”
However the business’s embrace of AI has additionally sparked a backlash amongst gamers. Nvidia took an enormous hit in March when it revealed how its upcoming DLSS 5 graphics tech would slopify NPCs in well-liked video games. Even Arc Raiders, which bought thousands and thousands of copies and gained vital acclaim regardless of NPCs voiced by genAI, lately began changing these synthetic voices with actual human recordings.
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