YGG Play has signed a third-party publishing partnership with animation and gaming studio Ruyui to publish its pixel-art RPG Roots of Embervault.
The sport will probably be featured on the YGG Play Launchpad from Thursday 14th Could 2026, giving gamers entry to built-in quests and rewards as a part of the sport’s push in direction of a broader worldwide rollout.
For Ruyui, the important thing level is scale with out give up. The studio, led by co-founders Petek and Yan, is positioning Roots of Embervault as the beginning of a wider IP build-out. Its acknowledged ambition is to construct a sturdy IP round its world, characters and lore, however to take action with out giving up possession by means of a standard publishing mannequin.
“Our ambition is to construct Ruyui into one of the vital recognizable IPs on this planet,” stated Petek.
“However in conventional publishing fashions, builders are sometimes pressured to surrender possession of their IP. YGG Play stood out as a result of they assist video games scale and attain new audiences whereas permitting studios like ours to retain possession of the IP they’re constructing.”
At present playable on Summary Chain, Roots of Embervault combines soulslike environmental storytelling with detailed pixel artwork. The sport has already constructed a small however engaged group, reporting 1,500 month-to-month lively customers, $38,000 in income, and a 46% retention charge.
The title suits into what YGG Play calls the Informal Degen class: light-weight video games designed for crypto-native gamers who need accessible gameplay, social identification, and reward-driven development.
Different video games within the style revealed by YGG Play embody LOL Land, Gigaverse and GigaChadBat.
Roots of Embervault leans into that mannequin as gamers can gather the principle character, Bob, through Telegram to be used in chats and to unlock particular in-game loot bins. Its Summary Runes function additionally permits gamers to burn in-game gadgets to earn rewards, making a direct hyperlink between gameplay exercise and onchain financial participation.
For YGG Play, the deal provides one other title to its publishing and progress pipeline because it makes an attempt to outline Informal Degen gaming by means of 2026. Different video games within the style revealed by YGG Play embody LOL Land and GigaChadBat.
The APAC angle can be necessary. YGG originated within the area in 2020 and says it nonetheless has the vast majority of its viewers there.
“Roots of Embervault has plenty of potential as a breakout IP,” stated YGG co-founder Gabby Dizon. “There’s an enormous alternative to deliver its story to our group in APAC, the place gamers worth video games that reward precise talent.”
You could find out extra about Roots of Embervault right here.
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